What is a Google Business Profile…and why do you need it?
Is being found by local customers important to you? Then you need a Google Business Profile.
What’s a Google Business Profile?
Put simply, a Google Business Profile (formerly Google My Business) is a Google-made tool with an interface that allows companies to create a unique local profile. This profile generates a listing that displays business information such as your address, website, phone number, hours of operation, and reviews. This listing is then returned in search results for local search terms.
What does it do?
A Google Business Profile is your means of managing how your business shows up across Google products, like Maps and Search. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, your Business Profile can help people find you.
In essence, your Google Business Profile puts you on the Google map and is displayed in search results on top of organic search results for local search terms.
Imagine this scene – your friends have come round unexpectedly and it’s getting close to dinner time. The consensus is pizza, but you’re new to the area and have no idea who to order from. What do you do? You jump online and type ‘pizza near me’ on Google and select an option from the choices Google gives you:
The above ‘places’ returned in search results are generated from Google Business Profiles. Your Google Business Profile helps local customers find you and make contact quickly and easily.
But that’s not all a Google Business Profile achieves for your business. It also provides a means for you to manage your business reputation. Once you create your Google Business Profile and verify your business with Google you can respond to reviews left for your business. You will have right of reply to all comments made by reviewers.
You can also maintain accurate information about your business online by keeping your profile up to date with changes in hours (including public holiday closures), location or contact details.
Added benefits include improved search rankings for your website as verified businesses on Google are twice as likely to be considered reputable and therefore returned higher in search results.
What are the benefits of a Google Business Profile?
In a nutshell a Google Business Profile allows you to:
- Increase your search visibility in Google
- Get found on the map in searches using local terms (i.e. near me)
- Interact with your customer base by responding to review and photos loaded to your profile
- Enjoy improved search rankings following Google verification
- Control your business’ information on Google by keeping your profile up to date
How do I get one?
Kick start the process of creating your Google Business Profile via this link.
Don’t have time? Get in touch with Webhance Digital. Creation of Google Business Profiles is one of the many services we provide our clients.