Webhance Digital - website design, shopify development, website maintenance


WordPress Website Design & Shopify Integration

Phresh Ink is an exceptionally creative tattoo studio based on the Gold Coast, Queensland.

Responsive WordPress Website Design featuring Shopify Buy Buttons

Responsive WordPress website design

About this project

Our brief was to create a website with wow factor to showcase the amazing artistry and diverse services of Phresh Ink. A number of design elements such as interactive animation, video banners, hover effects, call to action and bold layout were deployed to draw clients into the site and encourage click through.

eCommerce functionality was required to enable the secure sale of Phresh Ink’s merchandise, gift vouchers and tattoo aftercare products. This was achieved by deploying Shopify ‘buy buttons’ on the site. A Shopify account was created and products embedded into the Phresh Ink WordPress site. This gives the site all the positives offered by a fully hosted eCommerce platform whilst benefitting from the flexibility of WordPress for layout and design.

Chat functionality and Instagram feeds were configured to ensure freshness of content and enable superior customer service via fast response times.

Content management functionality was required to enable the team to login and update existing content – especially new gallery images – themselves. The site was built on WordPress to achieve this objective.

If you’re looking for a site that is visually dynamic with extended functionality we recommend checking this one out!

View the website here —> phreshink.com

Webhance Digital also provides ongoing website maintenance and digital support to Phresh Ink, including eMarketing, content management and image optimisation.

View hover effects on gallery images

Colour images fade to black and white with the title of the gallery appearing on hover:

Phresh Ink Hover Effects

eCommerce integration with Shopify

Shopify buy buttons are integrated into the Phresh Ink website, giving this WordPress site the full benefits provided by a fully hosted eCommerce platform whilst the customer remains on site to complete their purchase:

Shopify WordPress Integration

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