Sahara
Shopify Theme Refresh
Sahara is a brand new eCommerce concept with a focus on wearable luxury and statement pieces that last the test of time.
About this project
Sahara came to us with an amazing brand and vision – they just needed help bringing it to life online. We jumped in and got to know their aesthetic before selecting a Shopify theme that not only looked incredible but was built to convert.
Our brief was to create a beautiful store that fit the Sahara brand and unique aesthetic
We achieved this by implementing Shopify’s Meadow theme and fully configuring it to showcase Sahara’s point of difference. We spent time creating dynamic layouts to ensure branding was on point and Sahara’s unique offering displayed to full effect. We also optimised the site for conversion using a number of key elements as follows:
- a highly visual full width layout to showcase Sahara’s products to best effect.
- a compelling homepage that welcomes the customer, clearly articulates Sahara’s point of difference, and provides multiple ‘call to action’ elements leading the customer through the site.
- dynamic product pages featuring:
- large high impact imagery
- accordion layout displaying important information on shipping and returns as well as providing a size guide.
- ‘Recently viewed’ section enabling the customer to easily return to products of interest to them
- advanced filtering deployed on collection pages enabling customers to filter by size, colour, and price.
- clear and targeted navigation that enables customers to quickly locate the style they are looking for with minimal click rate to check out.
- Promo bar highlighting free shipping message.
- Instagram feed offering social proof and ensuring fresh relevant content is always highlighted on the home page.
- responsive layout so the site renders well on all screen sizes (phone, tablet, desktop)
- swipe functionality configured for mobile devices.
We also integrated Sahara with:
- Klaviyo – welcome workflow and subscribe reward with unique discount code creation, abandoned cart workflow and notify me when back in stock functionality.
- Facebook and Instagram – shop and product tagging features
Home Page Layout
Product Page Layout
NB: Product description text on right remains static while the customer scrolls through the images. There is no white space on screen.
