Baroochi is a start up who crafts and retails natural homemade skincare and bath products
About this project
Our brief from Baroochi was to create a dynamic, secure online shopping experience for their customers.
We achieved this by creating a new store for Baroochi on the Shopify eCommerce platform. Shopify’s free ‘Dawn’ 2.0 theme was configured and and fully optimised to make use of the many optimisation, performance and layout elements offered. We utilised fonts and colours from baroochi’s logo to ensure branding was on point across the site and throughout the customer journey.
The result is a clean, professional site optimised for conversion. It features:
- a highly visual full width layout to dynamically showcase Baroochi’s collections.
- unique product pages featuring large high impact imagery, accordion layout displaying important information pertaining to each product (i.e. ingredients, directions for use, and handmade process) and product upsell section.
- dynamic collection pages featuring full width layout and compelling copy.
- unique store pages, including ‘Our Story’ and ‘FAQ’ to build credibility and trust
- a dynamic homepage featuring multiple parallax sections and collection showcase that presents strong brand identity, welcomes the customer and effectively leads them through the site.
- conversion tactics – including trust factors (reviews), promo bar showcasing shipping rates and deals, Call to Action elements throughout the site and minimal clicks to checkout.
- responsive layout so the site renders well on all screen sizes (phone, tablet, desktop)