Shopify Development
Sell more with a Shopify store built to convert
Shopify is a powerful, secure ecommerce platform designed to help businesses sell with confidence — and when it’s set up properly, it becomes a true growth engine.
Whether you’re selling physical products, services or digital downloads, Shopify brings together everything you need in one intuitive system: product and inventory management, flexible payment options, order processing and content management. It’s easy to manage day-to-day, yet robust enough to scale as your business grows.
More than just a shopping cart, Shopify allows you to build a fully branded online experience. From custom pages and collections to content and blogs, the platform gives you the flexibility to tell your story, showcase your products and guide customers toward conversion. With access to a vast ecosystem of apps and integrations, Shopify can be extended and tailored to suit your exact business needs — now and into the future.
Webhance Digital has been building and refining Shopify stores since 2015. As a Shopify Partner, we specialise in creating stores that are not only beautiful, but strategically designed to convert. Our services include full store builds, theme refreshes, app configuration, store audits and ongoing optimisation — all tailored to support sustainable growth.
If you’re ready to launch, improve or scale your Shopify store, we’re here to help you do it properly.
Why use a Shopify Partner?
- Unlimited development time - your standard Shopify trial only gives you 14 days to complete your site before your monthly fee starts. Enjoy unlimited development time when working with a Partner.
- Professional Advice - work with someone who knows Shopify inside out. A proactive Partner can make recommendations to optimise your store and convert browsers into customers.
- Expert setup from day one - your store is built correctly from the start; no shortcuts, no costly fixes later.
- Smarter app and integration choices - get the right tools for your business; not unnecessary apps that slow your store down or inflate costs.
- Custom Coding - want to extend the functionality of your theme? A Shopify Partner can create custom layouts and install custom fonts to make your store stand out.
- Implement your branding - a Partner will make sure your store reflects your brand in every way.
Our Packages
The following packages provide an indication of pricing and inclusions. A customised proposal will be crafted for you with unique pricing following our discovery call where we discuss your brief.
Basic Shopify
Timeline: 1-3 weeks
Price: $1,499 + GST (up to 25 products)
This package is perfect for small businesses who sell a small number of products (less than 100) who are selling online for the first time or migrating to Shopify from another provider. Our Basic Shopify package gives you a dynamic Shopify store built with a free Shopify 2.0 theme.
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What's included
- Shopify account creation and store configuration for your business
- Shopping cart and checkout configuration
- Shopify payment gateway configuration
- Auto-response email configuration and branding – includes abandoned cart
- Category definition and product creation (for number of products purchased)
- Tax definition for your business
- Shipping parameters defined
- Custom domain setup
- Theme configuration using a free Shopify 2.0 theme (i.e Dawn) with full theme functionality being utilised and deployed.
- Branding guidelines followed to ensure store build is in line with your brand strategy.
- Standard header and footer designed with custom menus in place.
- Standard store pages (Home, Account Login, Checkout, Cart, Collection, Product)
- Store policy pages (Terms of Use, Shipping/Refund and Privacy). Copy to be provided by client.
- Up to two additional pages, i.e. ‘Our Story’ ‘Contact’. Copy to be provided by client.
- System pages, i.e. 404 error
- Responsive ‘mobile first’ design.
- Links to all social media accounts.
- Announcement bar, if required.
- On page SEO
- Search engine submissions, including Google Search Console account creation
- Basic integrations – Google Analytics, newsletter signup, Facebook Pixel
- Step-by-step Admin Manual enabling you to successfully take over the management of your new store
- 90-day warranty. Warranty details may be viewed via your proposal documents.
Add Ons
- Additional main pages – from $199
- Additional products – $100 /10 products
- Additional Payment Gateway configuration (i.e. PayPal, AfterPay) – $150
- Blog creation and creation of 2 blog posts – from $250
- Domain registration – from $100 for 2 years
- Custom Font Coding – $125
- Facebook/Instagram Integration (Facebook Shop & Instagram Product Tagging) – $500
- Instagram Feed – $150
- eMarketing account creation with basic workflows (Mailchimp/Klaviyo) – from $500
- App configuration (i.e. loyalty program, reviews etc) – from $250
What you need to provide
- Branding collateral, i.e. logo and colour palette
- Custom fonts, if required
- Images for all pages and products.
NB: Images should be titled in line with their product title for best SEO results. - Text (copy) for all pages and products
- Social media account links
- Login details for your domain registrar
- Login details for your social accounts if Instagram Feed is required
Terms & Conditions
- Content (text, imagery and branding assets) must be provided before the project is commenced
- All content must be delivered in its final format. If content changes are required post development, these changes will be charged at our normal website maintenance rates.
- Ongoing monthly fees are payable to Shopify and App Developers (if apps are deployed)
- GST is added to all prices.
- Please review our complete Terms & Conditions here.
Premium Shopify
Timeline: 4-8 weeks
Price: $2,999 + GST (up to 25 products)
This package is perfect for retailers who have had a bricks and mortar store for some time looking to expand into online sales. It will also suit larger stores who are migrating from other eCommerce platforms. A premium Shopify 2.0 theme is configured with a focus on brand identity.
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What's included
- Shopify account creation and store configuration for your business
- Shopping cart and checkout configuration
- Shopify payment gateway configuration
- Auto-response email configuration and branding – includes abandoned cart
- Category definition and product creation (for number of products purchased)
- Tax definition for your business
- Shipping parameters defined
- Custom domain setup
- Theme configuration using a premium Shopify 2.0 theme with full theme functionality being utilised and deployed.
- Branding guidelines followed to ensure store build is in line with your brand strategy.
- Standard header and footer designed with custom menus/mega menu in place.
- Standard store pages (Home, Account Login, Checkout, Cart, Collection, Product)
- Up to 3 Additional store pages (Contact, Our Story, FAQ’s). Copy to be provided by client.
- Store policy pages (Terms of Use, Shipping/Refund and Privacy). Copy to be provided by client.
- System pages, i.e. 404 error
- Creation of blog section and up to 4 blog posts, Copy to be provided by client.
- Advanced product filtering on collection pages, as appropriate
- Responsive ‘mobile first’ design.
- Links to all social media accounts.
- Announcement bar, if required.
- Google Search Console account creation and sitemap submission
- Premium integrations – Google Analytics, newsletter signup, Facebook Pixel, Facebook/Instagram shop
- Step-by-step Admin Manual enabling you to successfully take over the management of your new store
- 90-day warranty. Warranty details may be viewed via your proposal documents.
Add Ons
- Additional main pages – from $199
- Additional products – $100 /10 products
- Additional Payment Gateway configuration (i.e. PayPal, AfterPay) – $150
- Blog creation and creation of 2 blog posts – from $250
- Custom font coding – $125
- Domain registration – from $100 for 2 years
- Facebook/Instagram Integration (Facebook Shop & Instagram Product Tagging) – $500
- Instagram Feed – $150
- eMarketing account creation with basic workflows (Mailchimp/Klaviyo) – from $500
- App configuration (i.e. reviews, subscriptions, bundles, extended forms etc) – from $250
What you need to provide
- Branding collateral, i.e. logo and colour palette
- Custom fonts, if required
- Images for all pages and products.
NB: Images should be titled in line with their product title for best SEO results. - Text (copy) for all pages and products
- Social media account links
- Login details for your domain registrar
- Login details for your social accounts if Instagram Feed is required
Terms & Conditions
- Content (text, imagery and branding assets) must be provided before the project is commenced
- All content must be delivered in its final format. If content changes are required post development, these changes will be charged at our normal website maintenance rates.
- Cost of the Premium Theme is additional to the price quoted by Webhance Digital and payable directly to the theme developer. Theme selection will be made in consultation with you and cost will be confirmed before development commences.
- Ongoing monthly fees are payable to Shopify and App Developers (if apps are deployed)
- GST is added to all prices.
- Please review our complete Terms & Conditions here.
Platinum Shopify
Timeline: 6-8 weeks
Price: $3,999 + GST (up to 25 products)
Are you ready to take your online presence to the next level? This package is for you! A premium Shopify 2.0 theme is configured and customised for your brand. A range of apps geared for conversion are also deployed to optimise your website and encourage sales.
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What's included
- Shopify account creation and store configuration for your business
- Shopping cart and checkout configuration
- Shopify payment gateway configuration
- Auto-response email configuration and branding – includes abandoned cart
- Category definition and product creation (for number of products purchased)
- Tax definition for your business
- Shipping parameters defined
- Custom domain setup
- Theme configuration using a premium Shopify 2.0 theme with full theme functionality being utilised and deployed.
- Branding guidelines followed to ensure store build is in line with your brand strategy.
- Standard header and footer designed with custom menus/mega menu in place.
- Standard store pages (Home, Account Login, Checkout, Cart, Collection, Product)
- Up to 3 Additional store pages (Contact, Our Story, FAQ’s). Copy to be provided by client.
- Store policy pages (Terms of Use, Shipping/Refund and Privacy). Copy to be provided by client.
- System pages, i.e. 404 error
- Creation of blog section and up to 6 blog posts, Copy to be provided by client.
- Configuration of ‘Reviews’ app for trust generation (i.e. judgeme app)
- Configuration of ‘Countdown to Free Shipping’ promo bar
- Configuration of ‘Wishlist’ and ‘Notify Me – Back in Stock’ apps
- Configuration of ‘Upsell’ app
- Advanced product filtering on collection pages, as appropriate
- Responsive design. Mobile responsiveness is guaranteed and tested fully before going live.
- Links to all social media accounts.
- Announcement bar, if required.
- Step-by-step Admin Manual enabling you to successfully take over the management of your new store
- Google Search Console account creation and sitemap submission
- Premium integrations – Google Analytics, EDM, Facebook Pixel, Facebook/Insta Shop, live Instagram Feed.
- 90-day warranty. Warranty details may be viewed via your proposal documents.
- Please note – monthly app fees may be payable to app developers.
Add Ons
- Additional main pages – from $199
- Additional products – $100 /10 products
- Additional Payment Gateway configuration (i.e. PayPal, AfterPay) – $150
- Domain registration – from $100 for 2 years
- Facebook/Instagram Integration (Facebook Shop & Instagram Product Tagging) – $500
- eMarketing account creation with basic workflows (Mailchimp/Klaviyo) – from $500
- App configuration (i.e. subscriptions, bundles, extended forms etc) – from $250
What you need to provide
- Branding collateral, i.e. logo and colour palette
- Custom fonts, if required
- Images for all pages and products.
NB: Images should be titled in line with their product title for best SEO results. - Text (copy) for all pages and products
- Social media account links
- Login details for your domain registrar
- Login details for your social accounts if Instagram Feed is required
Terms & Conditions
- Content (text, imagery and branding assets) must be provided before the project is commenced
- All content must be delivered in its final format. If content changes are required post development, these changes will be charged at our normal website maintenance rates.
- Ongoing monthly fees are payable to Shopify and App Developers (if apps are deployed)
- Cost of the Premium Theme is additional to the price quoted by Webhance Digital and payable directly to the theme developer. Theme selection will be made in consultation with you and cost will be confirmed before development commences.
- GST is added to all prices.
- Please review our complete Terms & Conditions here.
Prefer to create your store yourself?
Frequently Asked Questions
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Are we a good fit?
Great question. This one is so important to get right. If we’re a good fit, our project outcome is guaranteed to be amazing. I encourage you to have a good look through my portfolio to get a good idea of my aesthetic and understand the style of sites that I create. You might also like to connect with me on socials where I share more about the day-to-day tasks and process of web design. I also highly recommend connecting with me on a discovery call where we can find out more about each other and the project you’d like completed. There is no obligation here – it’s a complimentary half hour chat where we’ll uncover if I’m the best designer for you to work with.
I'm keen to get started. How do we commence the process?
Great! Please connect with me on a discovery call. I will spend this time finding out everything I need to know about your project so I can create a formal proposal for you. On acceptance of my proposal I will confirm your projects start date and issue my first invoice (10% – acceptance of proposal) which secures your studio time.
Can I update my Shopify store myself?
Yes, once your store has been developed and handed over you will be able to login and manage all content plus edit, add and remove products as needed. On ‘Go Live’ we will provide an Administration Manual that will provide step-by-step instructions on how to manage your new Shopify store.
Why the price difference between free and premium themes?
Premium themes enable a lot more functionality for your store. Significantly more time is involved in configuring a premium theme over a free theme, such the price difference.
Are there any ongoing costs?
Yes, monthly or annual fees are payable to Shopify. If we deploy apps on your store these too may incur a monthly fee that is payable to the app developer. There are no ongoing costs for Shopify stores that are payable to Webhance Digital.
Do you offer payment plans?
Webhance Digital fees are invoiced at the completion of each design phase. These phases are generally:
Acceptance of Proposal – 30%
Agreement on Design (wireframes accepted) – 30%
Website Development complete, including testing – 30%
Go Live (site handover) – 10%
Websites are not handed over until final payments have been received.
Do you take credit cards?
Webhance Digital does not have a credit card facility. We can invoice via PayPal if you wish. PayPal fees will be added to your invoice (roughly 4%).
What do I need to provide?
Before our project can commence, you will need to deliver your branding collateral (logo, style guide, fonts, colour palette). These are required for the wireframing process.
All content (images, text and product information) and Shopify Store Information must be delivered before commencement of Phase 2.
Specific details will be outlined in your proposal documents.
When do I need to provide my marketing collateral and content?
I’ll need your marketing collateral (logo, style guide, fonts, colour palette) to utilise in the wireframing process. As soon as you sign my proposal I’ll be requesting delivery of these elements.
Your content (images, text, copy, product information) will be required before Phase 2 (development) can commence. It’s critical that your content is ready to go once you approve wireframes to avoid delays in delivery.
Webhance Digital can assist with copywriting and image collation if required.
Where can I find out more about Shopify?
You can visit Shopify’s website here