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What’s your conversion rate – and how can you improve it?

What’s your conversion rate – and how can you improve it?

If you have an ecommerce store and sell goods or services online your conversion rate is a critical indicator of success. Your store may be beautifully designed and optimised to offer a great shopping experience, but if customers aren’t converting at checkout you have a problem. Let’s explore all the elements you need to create a great shopping experience for your customers – and also get them across the line at checkout.

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Website Design for Counsellors and Psychologists

Website Design for Counsellors and Psychologists

In today’s digitally-driven world, a compelling online presence is essential for professionals in every field, including counsellors and psychologists. With individuals increasingly turning to the internet to seek mental health support and resources, a well-designed website serves as a powerful tool for establishing credibility, building trust, and connecting with potential clients.

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The importance of website policies

The importance of website policies

Understanding and implementing website policies is crucial for ensuring compliance with Australian regulations and protecting both users and website owners. In this article, we’ll delve into the key website policies: privacy policy, terms of use policy, website disclaimer, and refund/returns policy for eCommerce sites, outlining their significance and requirements under Australian law. We’ll also offer some tips on how to put specific policies in place to suit the needs of your unique business.

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Got yourself a website copycat? Here’s how to protect your digital space.

Got yourself a website copycat? Here’s how to protect your digital space.

Website copycats are becoming increasingly common. These digital mimics replicate existing websites with the intent to deceive, scam, or exploit unsuspecting visitors. In this article, we’ll deep dive into what website copycats are, explore the motivations behind their mimicry, examine the methods they employ, and provide insights on how to protect your digital space.

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Websites made with Google Business Profiles to be turned off

Websites made with Google Business Profiles to be turned off

Websites made with Google Business Profiles are basic websites powered by the information on your Business Profile. In March 2024, websites made with Google Business Profiles will be turned off and customers visiting your site will be redirected to your Business Profile instead. The redirect will work until June 10, 2024 at which time the page will return a ‘404 Not Found’ error.

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Are your Christmas promotions in place?

Are your Christmas promotions in place?

Christmas is just around the corner. If you haven’t been amping up your marketing efforts yet, now is the time! So how do you encourage your customers to spend their hard earned cash with you? What are the things you can do to add value to their lives without discounting too heavily or impacting your bottom line? Here are a few tried and tested ideas that may work for you too…

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Secure your brand assets | Register your .au domain today

Secure your brand assets | Register your .au domain today

.au domain names have arrived. These domains (yourbusiness.au) are shorter, simpler domain names that are now available for Australian businesses. .au direct names are general purpose – they’re open to anyone with a verified connection to Australia who wants to create or manage an online presence for themselves or their organisation.

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Should I DIY my website or partner with a web designer

Should I DIY my website or partner with a web designer

Want credibility for your business? A website is essential. It enables you to reach your customers, market effectively and position yourself appropriately within your industry and location. So how do you create your website and make it accessible on the web? There are many ways you can create a website for your business – from DIY to engaging a professional. Let’s explore…

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Website Speed – how important is it for SEO?

Website Speed – how important is it for SEO?

The internet is a fickle place. Your competitors are only a click away, which makes giving your customers a great experience on your website essential. It’s more than just beautiful design and useability though. Your site needs to be efficient as well as looking great!

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